Citrus & Salt

Guest personas and audience segments defined who the property was designed for, including families traveling together and families visiting for youth sports. Those needs shaped both the stay and the advertising plan.

The Citrus & Salt name and “Squeeze the Day” tagline set a playful tone. A citrus slice and curling wave form the mark, with orange-and-navy and single-color versions for different materials and settings.

The website and social visuals introduce the property’s personality and help prospective guests picture what a group stay could look like.

Eight bedroom identities, including Orange Grove, Coral Reef, and the Sandbar, give groups a shared reference when assigning rooms and finding their way. The plaques pair pale wood and clear acrylic with dark type and black hardware. Paired citrus-wedge signs mark the driveway and carry the brand through to arrival.

Guest postcards, branded robes and mugs, and a welcome basket concept extend the identity into the stay. Gift mugs were produced. The proposed basket pairs practical items with a few keepsakes.

Interior concepts span eight bedrooms, including two queen-over-queen bunkrooms, eight bathrooms, a movie theater, and a game room. The work included paint and wallpaper selections, art curation, and design direction for the muralist.

Game courts, pool cabanas, an outdoor bar and grill, and a playground and playhouse give groups room for active play, shared meals, and time by the pool.

A property-wide punch list mapped opening priorities, including a nighttime walkthrough and concise guest instructions for the grill, pool, hot tub, and fire pit. One arrival sequence under consideration paired a pre-stay room guide with recognizable entry signage and bedroom plaques.

The case study includes design deliverables, produced brand pieces, and concepts for future use. Property photographs come from the listing and project documentation and reflect different stages of the work. The paired entrance signs are complete. Some guest-facing operations were still in planning when documented.