Designing the place and the experience of being there.

Founder & designer

Amy L. Starr

My work has taken me from theatrical production design to product experience design. Both start with paying attention to how people move through an experience and what they need along the way.

I bring together service design, visual design, and creative storytelling to help hospitality owners make practical decisions about how a property looks, feels, and works. That might mean naming rooms so a group can find its way around or rethinking the pre-arrival message so guests can get in after dark.

Fieldnote Studio is a founder-led practice for owners who want the details of a stay to feel considered from the first impression through checkout.